RBNR Industries

Audienceengineeringfor music.

Audience relationship management (ARM), CRM strategy, campaign delivery and systems support for artists, labels and music organisations.

RBNR Industries helps artists, managers and music organisations build direct, consented audience relationships in systems they control. Social platforms can change the rules, restrict access or charge you to speak to the audience you built. Permissioned audience data creates a lasting connection your business can keep developing, whatever the platforms do next.

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What I do

Strategy and delivery
that drives results.

Audience work fragments quickly across campaigns, platforms and teams. I bring it together: clearer strategy, connected delivery and a CRM operation built for stronger fan relationships and sustainable revenue. I can work independently or alongside your existing team.

The RBNR Approach

Build the relationship. Prove the value.

01

Growth

Audience captureData foundationsDirect-to-fan funnels

02

Engagement

SegmentationCampaign deliveryAutomated journeysProgressive profiling

03

Revenue

ConversionRetentionLoyaltyProduct workflows

ARM / CRM strategy & systems

Lifecycle planning, practical roadmaps, platform setup, integrations, migration support and documentation, connecting the whole operation.

Reporting & optimisation

KPI frameworks, campaign dashboards, lifecycle and segment analysis, test-and-learn planning, and clear recommendations on what to improve next.

Built around your stack

Platform-independent support that fits your existing technology, processes and team, without forcing a preferred system or starting again.

Platforms I’ve worked withMailchimp, Dotdigital, Braze, Openstage, Salesforce, Laylo, co:brand, Klaviyo, Movable Ink, Shopify, Validity, Dynamics, in-house CRM platforms for UMG and SME, and more.Platform names and logos are included solely to reflect professional experience. Their inclusion does not imply affiliation with, endorsement by or endorsement of any platform listed.

Coming soon.

View Bias
Selected work

Recent client results.

Beatport
The Beatles
Elton John
Gorillaz
Luvcat
The Wombats
Tom Grennan
Sony Music
Warner Music Group
Universal Music Group

Artist photography is CC0 or public domain; other sleeves use original graphic treatments and organisation marks identify selected work. Sources: The Beatles, Elton John, Gorillaz. Their inclusion does not imply endorsement of RBNR Industries Ltd.

Beatport

Direct RBNR Industries engagement

CRM strategic and delivery support, adding capacity to the existing CRM team.

Currentconsulting partner

The Beatles

Delivered while consulting for Big Cookie Digital Ltd

Global CRM delivery across Braze, Dotdigital and SendGrid, including migration, acquisition and lifecycle programmes that grew the database by 15%.

+15%global database growth

Elton John

Delivered while consulting for Big Cookie Digital Ltd

Hands-on BAU and automated journey delivery, doubling the volume of email sent against a core programme KPI.

2×email volume

Gorillaz

Delivered while consulting for Big Cookie Digital Ltd

Best-practice campaign delivery and test-and-learn optimisation, doubling email click-through rate from the point support began.

2×email click-through rate

Beatport is a direct RBNR Industries engagement. All other selected work shown was completed while consulting for Big Cookie Digital Ltd.

Josh Rubner
Josh Rubner

15+ years inside music CRM.

I’m Josh, founder and principal consultant at RBNR Industries. I combine strategic thinking with hands-on delivery, built through work with artist teams, labels and entertainment businesses.

I spent 10 years in CRM at Sony Music and have worked independently since 2024, with wider experience spanning Universal Music, BBC Studios, Pentland Brands and the finance sector.

My job is to work alongside your team, help you achieve your goals and build a stronger CRM operation that is documented, portable and ready to support what comes next for your business.

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Contact

Extra capacity when you need it.

Tell me what’s happening with your audience, systems or delivery workload. I’ll let you know where I can help.

Let’s talk